What was the new challenge for Takahashi when launching the new line “UG”?

Although the name has changed, we have attempted new designs and updates within the continued concept of “pleasant noise in everyday life.”

What do you expect from “UG”? Also, what do you think about the impact of “UG” on UNDERCOVER?

We hope that this new line will bring “everyday wear with noise” to more people.

Please tell us about the thoughts and commitment behind the “UG” logo.

We tried to create the simplest fusion of the GU and UNDERCOVER logos.

Please tell us how you decided on the theme “SILENT/NOISE” and why you chose it.

UG adds playful designs that bring “UNDERCOVER style design = noise” to everyday wear. I would be happy if wearing UG products brings a pleasant stimulation into your daily life.

What part of this collection did you pay particular attention to?

- The key point is to have a design with a twist and play, but Mr. Takahashi, please tell us about the part where you put the most twist and play.

This method involves exposing seam allowances that would normally be hidden, or leaving them uncut.
This detail can be said to be one of the characteristics of UG's design.

- Popular GU products such as sweatshirts and broad shirts will also be featured, but how would you describe the UG-ness?

The UG style is expressed through the seam allowance method and letter patchwork made from the same material.

- The lineup includes jackets and slacks that look prettier than previous collections, but how would you describe the UG-ness?

By incorporating techniques such as cutting off, using zippers, and adding seam allowances into the design, we added "noise" to simple and clean jackets and slacks.

― How did you come up with the idea for the New York-inspired graphics such as “NOISE Burger Shop”?

My hand-drawn character with a hamburger motif associated with New York was born out of an attempt to create a unique UG character.

― What kind of idea did you have when designing “Fang Camo”?

I wanted to incorporate the horror elements typical of UNDERCOVER into a seemingly ordinary camouflage pattern, so I added a fang design.

Please tell us your favorite item from this collection and why.

I love the jacket and slacks setup that I tried for the first time this time.
I think it is a masterpiece with a well-balanced design with fine details.

How do you want your customers to wear items from this collection?

- Do you have any advice for women in particular?

Although our product lineup is primarily for men, we make most of our products with unisex wearability in mind.
I want women to dress casually in the same way as men.

- For men, please let us know if you have any recommended styles or advice for different generations and tastes.

We especially recommend wearing a jacket and slacks set with a casual cap to dress it down.
We want people of all ages to enjoy it as everyday wear.

You were also involved in the production of the main visual and LOOK, but please tell us about your particular style of dressing.

Each product has design details typical of UG, so we recommend wearing it simply.

How do you think differently when designing your own brand and when designing a collaboration?

When designing UNDERCOVER, I aim for a strong design that only I can do.
On the other hand, UG aims to take the strong UNDERCOVER design and strip it down to the point where it blends into everyday wear.

Were there any unexpected or difficult aspects of the process of creating the new line?

Not at all.

Please tell us your impressions of the GU team and any policies regarding collaboration.

Working with the GU team is always stress-free.
In particular, the GU team's analysis of my design was excellent, and they understood very well what points should be incorporated into the UG design.
This shows the love that UNDERCOVER and I have for design, and I think it's proof of the strong relationship of trust between us.

How do you honestly feel about the quality and price of the finished product?

Honestly, I'm always surprised by both the quality and price.

Lastly, what would you like to try as UG in the future?

I would like to propose a product for elegant adults that has a casual yet UG-like noise effect.