GU Official | UG 2025 Spring/Summer Collection

“New line
'UG'
by UNDERCOVER / Jun Takahashi”

By partnering with globally active designer Jun Takahashi and evolving manufacturing, we have created a new line that brings the joy of fashion to everyone.

Based on the concept of the keyword "SILENT/NOISE", which means bringing a pleasant sense of discomfort = noise to everyday life, we have a rich lineup of items that incorporate UNDERCOVER's unique design gimmicks. Enabling free and borderless clothing regardless of gender or generation.

Interview with designer Jun Takahashi

Notice

*Sales will begin on the online store as soon as they are ready.
*We will sell up to 2 items per person per pattern and color at both the store and online store.
*In the online store, orders that exceed the purchase limit will be canceled without notice.
*Purchase for resale purposes is strictly prohibited. If we determine that the product is intended for resale, we will not accept returns of the purchased product. Click here for details
*Numbered tickets may be distributed at the store on the day of the event to alleviate crowding.
*The first 100 shoppers who are following GU here on Instagram,will get access to shop the collection in-store before opening! 9:30 am – 10:30 am on 3/14.
*2nd COLLECTION coming soon.